Who's Who in
Business Academia

    Hounaida El Jurdi

  • Assistant Professor
  • Hounaida El Jurdi
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  • Department of Management, Marketing & Entrepreneurship
  • http://sb.aub.edu.lb/faculty/flt.asp
  • American University of Beirut
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  • Bliss Street
    P.O. Box 11-0236
    Beirut Riad El-Solh 1107 2020
    Lebanon
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  • Contact by e-mail?
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  • 1. Framing effects in advertising and persuasion
    2. Self-presentation and advertising
    3. Consumer online communities
    4. Cross culture research
    5. Services Marketing
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