Who's Who in
Business Academia

Jaideep SENGUPTA

Academic Title: Professor

Administrative Title: Chair

Name: Jaideep SENGUPTA

 

Department: Department of Marketing

Department Website: http://www.bm.ust.hk/mark/staff/

Institution: Hong Kong University of Science & Technology

 

Address: Clear Water Bay
Kowloon
Hong Kong

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer information processing; persuasion and attitude strength; effects of marketing communications; self-regulation and self-control.

 

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