Who's Who in
Business Academia

Juliana French

Academic Title: Professor

Name: Juliana French

 

Department: Department of Marketing

Department Website: http://www.buseco.monash.edu.my/about/school/academic/market...

Institution: Monash University Malaysia

 

Address: Jalan Lagoon Selatan
Bandar Sunway
Selangor
Malaysia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her research interests lie primarily in the area of consumption experiences and behavior, specifically the influence of culture on consumption behavior, symbolic consumption and consumer responses to the media. Juliana utilizes and specializes in a range of interpretive qualitative research.

 

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