Who's Who in
Business Academia

Leo Paas

Academic Title: Professor

Name: Leo Paas

 

Department: Department of Marketing

Department Website: http://marketing.massey.ac.nz/

Institution: Massey University

 

Address: Private Bag 11222
Palmerston North
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: - Financial services marketing
- International marketing
- Body image in advertising
- Direct marketing
- Data mining
- Scale development
- Segmentation

 

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