Bruno Lussier
Assistant Professor
Bruno Lussier
Department of Marketing
http://www.hec.ca/en/marketing/profs.html
HEC Montréal, école de gestion
3000 Chemin de la Côte-Sainte-Catherine
Montréal, Quebec H3T 2A7
Canada
Contact by e-mail?
Retail
Effectiveness of the sales force
Relationship-based marketing
Sales management
Business-to-business (B2B) marketing
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