Who's Who in
Business Academia

Songting Dong

Academic Title: Senior Lecturer

Name: Songting Dong

 

Department: School of Marketing

Department Website: http://www.marketing.unsw.edu.au/

Institution: University of New South Wales

 

Address: Sydney
Australia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Dr. Dong’s major research interest lies in studying consumers’ preferences and their decision making journey, particularly in the digital age. He attempts to advance the knowledge in this area by improving preference elicitation methods and utilizing advanced quantitative modeling approaches.

 

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