Who's Who in
Business Academia

Sridhar Moorthy

Academic Title: Professor

Name: Sridhar Moorthy

 

Department: Department Of Marketing

Department Website: http://www.rotman.utoronto.ca/marketing/

Institution: University of Toronto

 

Address: 105 St. George Street
Toronto, Ontario M5S 3E6
Canada

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: My current research focuses on issues in branding (e.g., how brand extensions work), distribution channels (e.g., multi-brand versus single-brand retailing), consumer search (how marketing strategies respond to consumer search costs), and advertising (exogenous versus endogenous targeting). In previous work I have studied market segmentation, product differentiation, and money-back guarantees. I currently teach Marketing Strategy to MBA students, and Marketing Theory and Advanced Topics in Marketing Strategy to Ph.D. students.

 

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