Who's Who in
Business Academia

Monica Chien

Academic Title: Lecturer

Name: Monica Chien

 

Department: School of Business

Department Website: http://www.business.uq.edu.au/display/teach/Our+Staff

Institution: University of Queensland

 

Address: Brisbane St Lucia
QUEENSLAND 4072
Australia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Branding and brand management
Marketing communication effects, celebrity endorsement, cause-related marketing, destination brand equity
Sponsorship and sports marketing
Sponsorship portfolio management, sponsorship strategy, ambush marketing and its impact, sport scandal impact, sport fan behaviour
Traveller behaviour
Travel risk perception and protective behaviour, traveller information processing

 

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