Who's Who in
Business Academia

Rebecca Marie Dolan

Academic Title: Lecturer

Name: Rebecca Marie Dolan

 

Department: Department of Marketing

Department Website: http://www.business.auckland.ac.nz/Schoolhome/Marketing/tabi...

Institution: University of Auckland

 

Address: Private Bag 92019
Auckland 1142
New Zealand

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Rebecca's research focusses on contemporary issues in marketing such as digital disruption, social media, and customer engagement. She has a particular interest in deriving insights from Big Data, particularly investigating patterns of online consumer behaviour through digital and social analytics. Rebecca’s research has been published in the Journal of Strategic Marketing and The International Journal of Wine Business Research, ­among others.

 

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