Who's Who in
Business Academia

    Elaine Chan Yee Ling

  • Associate Professor
  • Elaine Chan Yee Ling
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  • Division of Marketing and International Business
  • http://www.nbs.ntu.edu.sg/Faculty/MnIB/MnIB.asp
  • Nanyang Technological University
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  • Block S3, 01a-30
    Singapore
    Singapore
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  •  
  • Contact by e-mail?
  •  
  • Consumer Motivation
    Persuasion
    Social Comparison
    Optimism and Lay beliefs
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