Who's Who in
Business Academia

Marvyn Boatswain

Academic Title: Lecturer

Name: Marvyn Boatswain

 

Department: School of Marketing

Department Website: http://bustech2.kingston.ac.uk/flavor2.php?id=318

Institution: Kingston University, London

 

Address: Kingston Hill
Kingston Upon Thames
Surrey KT2 7LB
United Kingdom

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Brand positioning, consumer behaviour, decoy / attraction effect, and the impact of context on brand perceptions.

 

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