His research focuses on the use of data science in business and, specifically, in the development of data mining and machine learning methodology. With the various applications of these methods across fields such as information technology, marketing, engineering and the social sciences, Price is specifically interested in creating scalable algorithms so that organizations can make the best use of the massive amount of data they have collected. To make the best use of these methods inside the industry, Price is also interested in software development to make sure businesses have access to the tools and resources they need.
