Who's Who in
Business Academia

Catherine Ha

Academic Title: Assistant Professor

Name: Catherine Ha

 

Department: School of Business

Department Website: http://www.plu.edu/~busa/

Institution: Pacific Lutheran University

 

Address: Tacoma, Washington 98447

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her research focuses on two primary areas (1) marketing-finance interface and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation.

 

---

Start A New Search

If you are a faculty member and are not presently included in our Who's Who in Academia, you may submit a request to be added.

If you are currently included in our database and have previously established an account, you can update any of the information shown in your record.