Lada studies consumers’ perceptions of the country-of-origin information and its implications on consumer and managerial decision-making. She consistently has maintained a broad range of research interests. In the last few years Lada has done research on the role of emotions in consumer decision-making, influence of social values on consumer attitudes and behaviors, motivations for community sports participation, business ethics in marketing management, as well as on attitudinal and personality-based antecedents of cultural intelligence.
