Who's Who in
Business Academia

Nicole Votolato Montgomery

Academic Title: Associate Professor

Name: Nicole Votolato Montgomery

 

Department: Department Of Marketing

Department Website: http://www.darden.virginia.edu/faculty/fac_mkt.htm

Institution: University of Virginia

 

Address: P.O. Box 6550
Charlottesville, Virginia 22906-6500

 

Highest Degree:

Date of Degree:

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E-mail: Contact by e-mail?

 

Expertise: Professor Montgomery's research focuses on issues related to consumer behavior and judgment and decision making. In particular, she studies consumer memory and how consumers evaluate experiences over time. Her research also examines consumer commitment to brands and the effects of imagery in advertisements on consumer behavior. She recently began investigating issues related to financial literacy and decision making.

 

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