Who's Who in
Business Academia

    Amar Cheema

  • Professor
  • Amar Cheema
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  • Department Of Marketing
  • http://www.darden.virginia.edu/faculty/fac_mkt.htm
  • University of Virginia
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  • P.O. Box 6550
    Charlottesville, Virginia 22906-6500
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  •  
  • Contact by e-mail?
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  • Professor Cheema’s research interests include behavioral decision theory, pricing and promotion effects, auctions and online purchase behavior, and word-of-mouth influences.
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