Who's Who in
Business Academia

Geraldo Matos

Academic Title: Assistant Professor

Name: Geraldo Matos

 

Department: Department of Marketing

Department Website: http://rwu.edu/academics/schools-colleges/gsb/faculty

Institution: Roger Williams University

 

Address: 1 Old Ferry Rd
Bristol, Rhode Island 02809

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His research interests involve a wide range of brand-related issues, including self-brand connection, brand attachment, cool brands, the politicization of brands, and lifestyle brands. His research has been presented at leading marketing conferences including the Association for Consumer Research (ACR), European ACR, and Society for Consumer Psychology.

 

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