Who's Who in
Business Academia

Henry Ho

Academic Title: Associate Professor

Name: Henry Ho

 

Department: Department of Marketing

Department Website: http://ferris.edu/business/program/marketing/

Institution: Ferris State University

 

Address: 1201 S State St
Big Rapids, Michigan 49307

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Henry’s research focuses on customer value creation and delivery in the B2B context, marketing in Asia, international advertising and promotion and marketing education. He has over 30 peer-reviewed publications in journals and proceedings. Apart from serving as a regular reviewer for several academic journals, Henry is one of the editorial board members for Asia Pacific Journal of Business and Management.

 

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