Who's Who in
Business Academia

Joanna Phillips- Melancon

Academic Title: Associate Professor

Name: Joanna Phillips- Melancon

 

Department: Department of Marketing

Department Website: https://www.wku.edu/marketing/staff/

Institution: Western Kentucky University

 

Address: 1906 College Heights Blvd
Bowling Green, Kentucky 42101

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her primary research interests include loyalty program effectiveness and non-traditional advertising media. Her research has been published in The Journal of Retailing, Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing and the Journal of Services Marketing.

 

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