Who's Who in
Business Academia

Craig Martin

Academic Title: Professor

Name: Craig Martin

 

Department: Department of Marketing

Department Website: https://www.wku.edu/marketing/staff/

Institution: Western Kentucky University

 

Address: 1906 College Heights Blvd
Bowling Green, Kentucky 42101

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His current research focuses on the customer-orientation of salespeople, the use of empowerment in a selling environment, the socialization process of adolescents, and the roles that entertainers and athletes play in advertising.

 

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