Dr. Henderson's scholarly research has been published in numerous national and international peer-reviewed academic journals, including "Psychology & Marketing", "Journal of Marketing Perspectives", "Journal of Consumer Behavior", "Journal of Marketing Communication", "Journal of Product and Brand Management" and "Journal of Social Psychology". He has contributed to more than 60 academic conferences and book chapters including Academy of Business Research, Atlantic Marketing Association, Society for Marketing Advances, Marketing Management Association, Association of Marketing Theory & Practice, Association of Collegiate Marketing Educators and the Australia and New Zealand Marketing Educators' Conference (ANZMEC).
