Research interests lie in quantitative modeling, empirical application of econometrics and statistics in issues relating to multichannel retailing, choice modeling, preference evolution, customer retention and churn, and broad areas of customer relationship management. Over the past few years, Chun-Wei has gained several years of experience in predictive modeling and data mining in the area of customer relationship management for large-scale transaction data. Chun-Wei is also interested in analyzing consumption across multiple media, the impact of social networks on consumption patterns and demand, pricing and promotional strategy, and the effect of marketing activities on financial performance. There are a lot of under-investigated and intriguing topics in such areas which can help provide new insights into the problems of customer-firm relationships, and help firms have a better understanding of customer behavior and competition among firms. Chun-Wei’s goal is to produce high-quality, innovative research and teaching bin marketing that aims to resolve business-related problems.
