Who's Who in
Business Academia

Larisa Genin

Academic Title: Professor

Administrative Title: Associate Dean

Name: Larisa Genin

 

Department: Department of Marketing

Department Website: https://www.stmarys-ca.edu/school-of-economics-and-business-...

Institution: Saint Mary's College of California

 

Address: 1928 St Marys Rd
Moraga, California 94556

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Globalization
Online Marketing
Social Media
Personal Branding
E-Commerce
Internet Marketing
Online Retailing
Personalization
One-to-One Marketing
Customer Relationship Management
Brand Management
Purchasing Behavior on the Internet
Effect of the Internet on New Product Development
Marketing Education

 

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