Who's Who in
Business Academia

Ho Kim

Academic Title: Assistant Professor

Name: Ho Kim

 

Department: Department of Marketing

Department Website: http://www.umsl.edu/divisions/business/mktg.htm

Institution: University of Missouri - St. Louis

 

Address: 8001 Natural Bridge Road
St. Louis, Missouri 63121

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His research interests include online word-of-mouth and online search, dynamic advertising effectiveness, econometric modeling, time-series modeling, Bayesian analysis, and big data. His teaching interests include online and social media marketing, marketing analytics, and big data analysis.

 

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