Dr. Min's research interests lie in the field of consumer behavior. His research focuses on understanding the interplay between cognitive psychology (learning, memory, perception, information processing) and consumer judgment and decision making. In his current research, he is examining how the structure of repeated persuasive attempts systematically influences consumer's perceptions, processing of information, attitudes and behavior.
His research has been presented in national conferences such as the annual meetings of the Association for Consumer Research and the Society for Consumer Psychology.
