Who's Who in
Business Academia

Jin-Woo Kim

Academic Title: Assistant Professor

Name: Jin-Woo Kim

 

Department: Department of Management & Marketing

Department Website: http://www2.gasou.edu/coba/depts/mm/index.html

Institution: Georgia Southern University

 

Address: P. O. Box 8154
Statesboro, Georgia 30460-8154

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His current research interests include marketing strategy, advertising effectiveness, quantitative modeling, marketing-finance interface and service marketing. His research has been published in Journal of Advertising Research, Marketing Management Journal, and Services Marketing Quarterly. Kim teaches principles of marketing, principles of advertising, services marketing and global marketing at the undergraduate and graduate level.

 

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