Who's Who in
Business Academia

Mark S. Ligas

Academic Title: Associate Professor

Name: Mark S. Ligas

 

Department: The Charles F. Dolan School of Business

Department Website: http://www.fairfield.edu/academic/dsob/index2.htm

Institution: Fairfield University

 

Address: Fairfield, Connecticut 06824-5195

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Interplay among customer value, emotions and behavioral outcomes
Understanding customer-service provider relationships
The symbolic versus functional meanings of brands

 

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