Dr. Najafi’s research interests center on Service Operations. His current research is in two specific areas. The first considers how the operational decision-making of a firm changes by consumers’ loss-averse behavior, while the second provides analytic tools to assist web publishers with pricing and the revenue management of display ads in online advertising. Dr. Najafi has a number of papers related to his research and is preparing several others for submission to peer-reviewed publications. He has also been invited to present his works at professional conferences and universities in North America and Europe.
