Who's Who in
Business Academia

Joan Lindsey-Mullikin

Academic Title: Professor

Name: Joan Lindsey-Mullikin

 

Department: Orfalea College of Business

Department Website: http://www.cob.calpoly.edu/

Institution: California Polytechnic State University, San Luis Obispo

 

Address: One Grand Avenue
San Luis Obispo, California 93407

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Her research interests include consumer behavior, pricing, social media, and sustainability. She has published in the Journal of Retailing, the Journal of Business Research, Business Horizons, and Journal of the Academy of Marketing Sciences, Journal of Applied Social Psychology, and Journal of Consumer Affairs. Her most recent article that is forthcoming in Business Horizons presents strategies for retailers who are selling merchandise on social media through third party vendors.

 

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