Professor Mathras studies the role of cultural belief systems (e.g., religion, environmental beliefs, health care culture, cultures of vulnerability, celebrity culture) in shaping consumer behavior and well-being. She conducts this multi-method research in important substantive domains such as health care, pro-environmental behavior, food and health, media, and vulnerable communities. Through her research, Professor Mathras aims to promote consumer, provider, societal, and environmental well-being via consumer confessions, food morality, policy, and health care services. Her teaching interests include marketing research, consumer behavior, services marketing, retail marketing, marketing for sustainability, and entertainment marketing.
