Who's Who in
Business Academia

    Giles D'Souza

  • Associate Professor
  • Giles D'Souza
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  • Department of General Business
  • http://culverhouse.ua.edu/academics/departments/general_busi...
  • University of Alabama
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  • Tuscaloosa, Alabama 35487
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  • Contact by e-mail?
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  • Stochastic models of advertising and competition, copy testing, Nash equilibrium in attraction models, principal agent theory applied to channel management, measurement of structural variety.
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