Professor Braun’s teaching interests are to train the next generation of business leaders on how to analyze, interpret, and use marketing data to address real-world managerial problems. He takes a hands-on approach with his classes, believing that managers cannot act effectively on the volumes of customer data that they collect, unless they master a foundational set of quantitative, statistical tools. He teaches the core Marketing Management and Managerial Statistics courses in the full-time and professional MBA programs, as well as Predictive Analytics in the MS in Business Analytics program.
