Who's Who in
Business Academia

Brett Gordon

Academic Title: Associate Professor

Name: Brett Gordon

 

Department: Department of Marketing

Department Website: http://www.kellogg.northwestern.edu/departments/marketing.as...

Institution: Northwestern University

 

Address: 2001 Sheridan Rd
Evanston, Illinois 60208

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: His research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. Professor Gordon studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics.

 

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