Who's Who in
Business Academia

Yih Hwai LEE

Academic Title: Associate Professor

Administrative Title: Head

Name: Yih Hwai LEE

 

Department: Department of Marketing

Department Website: http://bschool.nus.edu.sg/Departments/Marketing/home.htm

Institution: National University of Singapore

 

Address: BIZ 1 Building, #02-01
1 Business Link
Singapore
Singapore

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise:

Advertising Effects
Incongruity Theories
Cognitive And Affective Information Processing



 

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