Being an active author, Dr. Rahman has published papers in respected journals (e.g., Journal of Brand Management, Journal of Global Marketing, and Advances in Consumer Research) and conference proceedings (e.g., American Marketing Association Winter Conference, Academy of Marketing Science, ANZMAC, and Academy of Marketing (UK)). In addition to his list of refereed publications, he has an active research agenda in place. The first is his thesis topic area, branding. The second is on general consumer behaviour topics (consumer personal transformation, consumer culture, materialism & anti-materialism)