Who's Who in
Business Academia

Michael Lwin

Academic Title: Lecturer

Name: Michael Lwin

 

Department: School of Marketing

Department Website: http://www.business.curtin.edu.au/business/faculties/marketi...

Institution: Curtin University of Technology

 

Address: GPO Box U1987
Perth
Australia

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise:
Marketing communications
Advertising
Negative advertising appeals
Guilt appeals in advertising
Luxury branding
Social marketing


 

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