Who's Who in
Business Academia

Cheryl Burke Jarvis

Academic Title: Associate Professor

Administrative Title: Chair

Name: Cheryl Burke Jarvis

 

Department: Department of Marketing

Department Website: http://www.cba1.siu.edu/department/marketing/marketing.asp

Institution: Southern Illinois University, Carbondale

 

Address: Carbondale, Illinois 62901-4629

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Finding ways to improve analytical modeling techniques used in marketing research, as well as working to improve the overall understanding of customer relationships, including relationship failure and recovery

 

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