Who's Who in
Business Academia

Peter Johnson

Academic Title: Lecturer

Administrative Title: Academic Director of MS in Marketing Intelligence

Name: Peter Johnson

 

Department: Department of Marketing

Department Website: http://www.fordham.edu/general/undergraduate/Marketing4849.h...

Institution: Fordham University

 

Address: 33 West 60th Street
New York, New York 10023

 

Highest Degree: PhD

Date of Degree: 2013

Degree Institution: Pace University, New York

 

E-mail: Contact by e-mail?

 

Expertise: Uses of improvisation to develop adaptive marketing strategy
Market orientation
Impact of creativity in digital marketing environments
Software adaptation as an expression of organizational learning
Marketing and technology evolution

 

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