Who's Who in
Business Academia

Duncan Fong

Academic Title: Professor

Administrative Title: Chair

Name: Duncan Fong

 

Department: Marketing

Department Website: http://www.smeal.psu.edu/mktg/index.html

Institution: Pennsylvania State University, University Park

 

Address: 707-J Business Administration Building
University Park, Pennsylvania 16802-3009

 

Highest Degree: Ph.D.

Date of Degree: 1987

Degree Institution: Purdue

 

E-mail: Contact by e-mail?

 

Expertise: Marketing research, Bayesian statistics, forecasting and supply chain management. He is currently working on several projects, which include the development of new methodologies to perform conjoint analysis, the investigation of dynamic evolution of consumer preferences, the study of regime changes with an application to multiple regression analysis, among others.

 

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