Who's Who in
Business Academia

Aradhna Krishna

Academic Title: Professor

Name: Aradhna Krishna

 

Department: Marketing

Department Website: http://webuser.bus.umich.edu/departments/marketing/

Institution: University of Michigan, Ann Arbor

 

Address: 701 Tappan Street
Ann Arbor, Michigan 48109-1234

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Emphases include consumer and trade promotions (bundling issues, loyalty programs, coupons, price cuts and trade deals); studying consumers' perceptions of promotions; modeling consumer response to promotions; behavioral pricing issues (e.g., reference price formation, promotion presentation effects); building analytical models for managerial (retailer and manufacturer) promotion policies.

 

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