Who's Who in
Business Academia

Michael J. Dorsch

Academic Title: Associate Professor

Name: Michael J. Dorsch

 

Department: Department of Marketing

Department Website: http://business.clemson.edu/Market/index.htm

Institution: Clemson University

 

Address: 245 Sirrine Hall
Clemson, South Carolina 29634

 

Highest Degree: Ph.D.

Date of Degree: 1987

Degree Institution: University of Arkansas

 

E-mail: Contact by e-mail?

 

Expertise: Buyer/seller relationships in both consumer and organizational markets
Branding Issues
Customer Equity issues
Retail and patronage behavior
Services issues
Marketing Strategy and Marketing Plan Development
Measurement and Research Methodology issues

 

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