Who's Who in
Business Academia

Angela Lee

Academic Title: Associate Professor

Name: Angela Lee

 

Department: Marketing

Department Website: http://www.kellogg.northwestern.edu/marketing/index.htm

Institution: University of Western Ontario

 

Address: 2001 Sheridan Road
Evanston, Illinois 60208-2009

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Consumer Learning
Effects of Advertising on Judgment and Brand Choice
Cross Cultural Similarities and Differences in Information Processing
Determinants of consumer learning, product evaluations, and brand choice
Self-regulatory focus theory
Examining information processing from an implicit memory perspective
Influence of mood states on information processing
Contrast and assimilation effects

 

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