Who's Who in
Business Academia

Sridhar Balasubramanian

Academic Title: Assistant Professor

Name: Sridhar Balasubramanian

 

Department: Marketing

Department Website: http://www.kenan-flagler.unc.edu/marketing/

Institution: University of North Carolina, Chapel Hill

 

Address: Campus Box 3490
McColl Building
Chapel Hill, North Carolina 27599-3490

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: E-Marketing, E-Business, and M-Commerce
Direct Marketing and Customer Relationship Modeling
New Product Diffusion
Game Theoretic Models of Competition
Multiple Channel Markets
Marketing Strategy
Channel Portfolio Management
Strategic Compensation
Product and Service Innovation


 

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