Who's Who in
Business Academia

Greg M. Allenby

Academic Title: Professor

Name: Greg M. Allenby

 

Department: Marketing & Logistics

Department Website: http://fisher.osu.edu/marketing/

Institution: Ohio State University

 

Address: 2100 Neil Avenue
Columbus, Ohio 43210-1144

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Economic & statistical issues in marketing
household preferences & sensitivities to marketing activities with limited information
analysis of scanner data, survey response & store-level data
brand preferences
business statistics
econometrics
international business marketing strategy
Bayesian applications and research methods

 

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