Who's Who in
Business Academia

Derrick S. Boone

Academic Title: Associate Professor

Name: Derrick S. Boone

 

Department: Bacock Graduate School of Management

Department Website: http://www.mba.wfu.edu/

Institution: Wake Forest University

 

Address: Winston-Salem, North Carolina 27109

 

Highest Degree: PhD

Date of Degree: 1997

Degree Institution: Duke University

 

E-mail: Contact by e-mail?

 

Expertise: Analytical modeling
Diffusion of new products
Consumer behavior and decision-making
Marketing management, marketing research and new product development

 

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