Who's Who in
Business Academia

Jennifer Chang Coupland

Academic Title: Teaching Professor

Name: Jennifer Chang Coupland

 

Department: Marketing

Department Website: http://www.smeal.psu.edu/mktg/index.html

Institution: Pennsylvania State University, University Park

 

Address: 707-J Business Administration Building
University Park, Pennsylvania 16802-3009

 

Highest Degree: Ph.D.

Date of Degree: 1998

Degree Institution: Northwestern University

 

E-mail: Contact by e-mail?

 

Expertise: Consumer Behavior and Brand Meaning
Household Consumption
Cultural and Subcultural Symbolism

 

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