Who's Who in
Business Academia

Gary Lilien

Academic Title: Professor

Administrative Title: Director

Name: Gary Lilien

 

Department: Marketing

Department Website: http://www.smeal.psu.edu/mktg/index.html

Institution: Pennsylvania State University, University Park

 

Address: 707-J Business Administration Building
University Park, Pennsylvania 16802-3009

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Marketing Models
Business-to-Business Marketing
New Product Diffusion
Bargaining

 

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