Who's Who in
Business Academia

Wayne DeSarbo

Academic Title: Professor

Name: Wayne DeSarbo

 

Department: Marketing

Department Website: http://www.smeal.psu.edu/mktg/index.html

Institution: Pennsylvania State University, University Park

 

Address: 707-J Business Administration Building
University Park, Pennsylvania 16802-3009

 

Highest Degree:

Date of Degree:

Degree Institution:

 

E-mail: Contact by e-mail?

 

Expertise: Multidimensional Scaling & Classification
Multivariate Statistics, in relation to Positioning, Market Structure, Consumer Choice, and Market Segmentation

 

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