Who's Who in
Business Academia

Ajay Manrai

Academic Title: Professor

Administrative Title: Faculty Director, MBA Program

Name: Ajay Manrai

Personal Website: http://www.be.udel.edu/business/faculty/manraia/

 

Department: Department of Business Administration

Department Website: http://www.be.udel.edu/business/index.html

Institution: University of Delaware

 

Address: 236 MBNA America Hall
Newark, Delaware 19716

 

Highest Degree: Ph.D., Doctor of Philosophy

Date of Degree: 1986

Degree Institution: Kellogg Graduate School of Management, Northwestern University, Evanston, IL

 

E-mail: Contact by e-mail?

 

Expertise: Modeling of consumer perceptions, preference, consideration & choice.
International & cross-cultural consumer marketing.
Positioning & communication strategies.


 

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