Who's Who in
Business Academia

Barbara Lafferty

Academic Title: Assistant Professor

Name: Barbara Lafferty

 

Department: Department of Marketing

Department Website: http://www.coba.usf.edu/departments/marketing/index.html

Institution: University of South Florida, Tampa

 

Address: 4202 E. Fowler Avenue
BSN 3403
Tampa, Florida 33620-5500

 

Highest Degree: PhD

Date of Degree: 1999

Degree Institution: Florida State University

 

E-mail: Contact by e-mail?

 

Expertise: In general: Attitude formation, persuasion, and consumer decision-making.
Specifically: Cause-brand alliance, corporate credibility, social marketing

 

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